Strategic marketing agency The Marketing Store is expanding its senior management team with the appointments of Wendy Lanchin as Director of Planning and Strategy and James Hoxley as Senior Group Head of Creative.
Lanchin will lead strategic thinking at The Marketing Store and enhance its strategic contribution to clients, further developing the agency’s intellectual property, research, insight and planning processes. She will oversee the agency’s planning and strategy unit, which works together with the Business Development and Creative units to win new business and grow the company’s existing accounts.
During eight years as Director of Planning and Strategy at Publicis, Lanchin was responsible for planning, positioning and development across a range of leading brands including Cadbury, Trebor, Asda, and MFI.
This is in addition to eight years as Channel 4’s first ever Head of Marketing, during which she was responsible for all consumer, trade and corporate communications, managing projects such as the launch of The Big Breakfast.
Hoxley is former Head of Creative at integrated creative agency Live and Breathe. With experience working on major brands such as BP, Sainsbury’s and Haagen Dazs, he will lead a conceptual and executional creative team at The Marketing Store in addition to acting as a Brand Guardian for key clients.
Simon Marshall, Managing Director, The Marketing Store said:
“Both Wendy and James bring an unrivalled range and quality of experience across the retail and service sectors, both agency and client side. They will have a crucial role to play in developing our strategic, planning and creative capabilities.”
Wendy Lanchin, Planning and Strategy Director, The Marketing Store added:
“I am looking forward to enhancing the planning – led ethos within The Marketing Store and further strengthening its strategic thinking that will lead to tangible and practical brand expressions and experiences.”