The Marketing Store has appointed Christiano De Abreu, formerly experience director at Razorfish, as digital creative director, just months after hiring the award-winning Mike Cavers as executive creative director. De Abreu will report into Cavers, who joined The Marketing Store from Chemistry Communications in June, and will have a specific focus on interactive engagement and social networking.
Cavers said The Marketing Store was "bolstering our creative and planning capabilities in response to the shift in consumer purchasing trends".
The Marketing Store has also promoted Lisa Bonney to deputy managing director. Previously client services director, Bonney will continue to oversee client relationships.
The agency recently moved from their Covent Garden address to a new building in Waterloo.
At The Marketing Store, Cavers is working once more with his former Publicis Dialog colleague, Simon Marshall, The Marketing Store's managing director. He won several awards in his career, including a Cannes gold Lion and D&AD yellow Pencil for the HP "hype" campaign.