Strategic marketing agency The Marketing Store has devised McDonald’s largest ever UK promotional campaign.
The 18th March sees the launch of McDonald’s BEST CHANCE Monopoly campaign, giving consumers fantastic prizes, exciting ways to play and delivering an unprecedented restaurant experience across all of McDonald’s UK restaurants.
McDonald’s Monopoly has evolved for 2009, giving consumers an improved 1 in 3 chance of winning and providing over 34 million prizes worth £280million.
The Marketing Store has worked with McDonald’s UK to deliver and evolve the highly successful McDonald’s Monopoly promotion over the past 3 years, being responsible for the development of the campaign concept, the game mechanics, prize pool, game piece production, logistics, in-restaurant delivery and promotion communications.
For 2009 The Marketing Store has introduced a number of new and exciting prize partners including Kodak, EA, N-Gage by Nokia, HQhair.com and WHSmith alongside long-term partners, hmv, Visa and Buyagift.com. The Marketing Store has also enlisted the support of brand partnership specialist Parallel Promotions to focus on three leading brands within property, energy and travel; involving for the first time key partners FindaProperty.com, npower and Virgin Holidays.
McDonald’s will launch Best Chance Monopoly with the support of a through-the-line advertising campaign including TV, Press and online communication.
Matt Boden, Account Director at The Marketing Store said: “We’ve really enjoyed working with McDonald’s UK on their biggest ever UK promotion. It’s a huge and complex project, mixing an inspired creative approach and innovative prize partnerships with our logistical expertise to effectively deliver the campaign in every McDonald’s restaurant across the UK.”
Read the full article on Promotions and Incentives