Asda is going back to its roots with its in-store experience according to The Marketing Store planning and strategy director Wendy Lanchin.
The Marketing Store works on promotional campaigns for many major brands, and Lanchin highlights Asda particularly as a retailer demanding that point-of-sale promotions are innovative. She says that this harks back to the Asda of old, whose stores were famous for their egg displays with chickens that clucked and milk displays with cows that mooed.