Kerry Foods has appointed The Marketing Store to its direct marketing account for Cheestrings after a pitch against undisclosed agencies. There was no incumbent.
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The Marketing Store has hired Make Cavers as their executive creative director - Europe.
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The Marketing Store's managing director Simon Marshall writes into Marketing Week.
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There are many perceived wisdoms regarding consumer shopper behaviour that currently shape the majority of retail marketing strategies. The Marketing Store's Simon Marshall challenges these assumptions.
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Overseas shoppers are making the most of the weak pound, so how can retailers exploit the international influx?
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Simon Marshall commentary on Rory Sutherlands call for better consumer insight was featured in this weeks edition of Campaign (15th May).
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Strategic marketing agency The Marketing Store has devised McDonald’s largest ever UK promotional gaming campaign.
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Strategic marketing agency The Marketing Store has analysed the ‘perceived wisdoms’ that shape the majority of retail marketing strategies.
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In the year when we mark the 200th anniversary of Charles Darwin's birth, phrases used by the great scientist, such as 'natural selection', have never been more apt as a description of the state of the direct marketing (DM) and sales promotion (SP) industry.
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Strategic marketing agency The Marketing Store is expanding its senior management team with the appointments of Wendy Lanchin as Director of Planning and Strategy and James Hoxley as Senior Group Head of Creative.
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Shelford Chandler, executive Creative Director for The Marketing Store, reports on judging the Cannes Lions last month.
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When Google took on experiential agency Sense to raise awareness of its mobile services, the curiosity of the industry was piqued. This was the first time the company had employed a below-the-line agency.
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Recently arrived managing director Simon Marshall tells Julia Buchanan why TMS is the ideal challenge.
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The Marketing Store has appointed Christiano De Abreu, formerly experience director at Razorfish, as digital creative director, just months after hiring the award-winning Mike Cavers as executive creative director.
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The Marketing Store's Mike Cavers has once again gained a spot in Campaign Magazine's A-List for 2010.
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Shoppers are not as rational as they think. Retailers need to appeal to emotional drivers, say Wendy Lanchin, The Marketing Store, and Anthony Tasgal, POV - in this Novembers edition of Admap.
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Stress. A word synonymous with Christmas, especially Christmas shopping. Whether it's the big grocery shop or trying to find presents that match the kid's letters to Santa, stress is always high, says Wendy Lanchin, planning and strategy director at The Marketing Store.
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In this weeks edition of Marketing Week, Mike Cavers, executive creative director at The Marketing Store, warns that the digital innovations now possible as part of integrated campaigns may make it harder for brands to stand out, especially those not fully up to speed with how consumers are acting these days.
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