THE MARKETING STORE LANDS CHEESTRINGS ACCOUNT

Kerry Foods has appointed The Marketing Store to its direct marketing account for Cheestrings after a pitch against undisclosed agencies. There was no incumbent.
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THE MARKETING STORE HIRES CAVERS

The Marketing Store has hired Make Cavers as their executive creative director - Europe.
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CONNECT WITH THE CONSUMER

The Marketing Store's managing director Simon Marshall writes into Marketing Week.
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CONSUMER PSYCHOLOGY - THE FUTURE OF RETAIL MARKETING

There are many perceived wisdoms regarding consumer shopper behaviour that currently shape the majority of retail marketing strategies. The Marketing Store's Simon Marshall challenges these assumptions.
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BE SURE YOUR MARKETING ATTRACTS THE TOURISTS

Overseas shoppers are making the most of the weak pound, so how can retailers exploit the international influx?
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INDUSTRY NEEDS TO GET IN TOUCH WITH EMOTIONS

Simon Marshall commentary on Rory Sutherlands call for better consumer insight was featured in this weeks edition of Campaign (15th May).
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McDONALD'S BEEFS UP MONOPOLY PROMOTION

Strategic marketing agency The Marketing Store has devised McDonald’s largest ever UK promotional gaming campaign.
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THE HIDDEN SHOPPER: FIVE INCONVENIENT TRUTHS

Strategic marketing agency The Marketing Store has analysed the ‘perceived wisdoms’ that shape the majority of retail marketing strategies.
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MARKETING MAGAZINE'S TOP DIRECT MARKETING AGENCIES

In the year when we mark the 200th anniversary of Charles Darwin's birth, phrases used by the great scientist, such as 'natural selection', have never been more apt as a description of the state of the direct marketing (DM) and sales promotion (SP) industry.
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THE MARKETING STORE HIRES NEW PLANNING CHIEF

Strategic marketing agency The Marketing Store is expanding its senior management team with the appointments of Wendy Lanchin as Director of Planning and Strategy and James Hoxley as Senior Group Head of Creative.
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JUDGING AND BLOGGING IN CANNES: AUG 2008

Shelford Chandler, executive Creative Director for The Marketing Store, reports on judging the Cannes Lions last month.
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DIRECT CHOICE: GOOGLE MAPS FOR MOBILE: AUG 2008

When Google took on experiential agency Sense to raise awareness of its mobile services, the curiosity of the industry was piqued. This was the first time the company had employed a below-the-line agency.
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IN THE HOT SEAT: MAR 2008

Recently arrived managing director Simon Marshall tells Julia Buchanan why TMS is the ideal challenge.
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THE MARKETING STORE HIRES CHRISTIANO DE ABREU

The Marketing Store has appointed Christiano De Abreu, formerly experience director at Razorfish, as digital creative director, just months after hiring the award-winning Mike Cavers as executive creative director.
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THE MARKETING STORE: A-LISTED

The Marketing Store's Mike Cavers has once again gained a spot in Campaign Magazine's A-List for 2010.
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RETAILERS NEED TO APPEAL TO EMOTIONAL DRIVERS

Shoppers are not as rational as they think. Retailers need to appeal to emotional drivers, say Wendy Lanchin, The Marketing Store, and Anthony Tasgal, POV - in this Novembers edition of Admap.
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APPEALING TO THE EMOTIONAL CHRISTMAS SHOPPER

Stress. A word synonymous with Christmas, especially Christmas shopping. Whether it's the big grocery shop or trying to find presents that match the kid's letters to Santa, stress is always high, says Wendy Lanchin, planning and strategy director at The Marketing Store.
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INNOVATION IS THE TICKET

In this weeks edition of Marketing Week, Mike Cavers, executive creative director at The Marketing Store, warns that the digital innovations now possible as part of integrated campaigns may make it harder for brands to stand out, especially those not fully up to speed with how consumers are acting these days.
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