It’s official. Kids love superheroes, and Marvel characters like Spiderman are currently top of the pile. What makes them so attractive is their potential for role-play. Pretending to be them is fun. We’ve discovered that in the case of action figures, kids will actually project themselves into the models characters to become their heroes.
To coincide with the release of Spiderman 3, we designed and engineered an in-pack Spiderman premium that squirted water from its wrists in the same way that Spidey squirts web from his. Now kids could really project.