Confusion. It’s high on the list of hurdles when it comes to buying a mobile phone – too many offers, too many contracts, too many new phones with too much new technology. Too many messages full stop.
Vodafone has challenged us to build them a retail activation strategy that cuts through the clutter, yet still allows them to promote a variety of propositions.
We began applying our thinking with the Christmas ‘music on your mobile’ campaign. The clarity of the messaging made shopping for the ‘right’ mobile an easier, more enjoyable experience and helped maximise seasonal footfall. As a result Vodafone had their best Christmas to date.