The Marketing Store

In 2006 The Marketing Store developed the Monopoly game for McDonald’s in the UK. Now, with Monopoly in its 4th year, the promotion is bigger than ever and continues to increase sales year on year.

2009 saw the negotiation of an unprecedented £280 million prize pool. With 34 million prizes secured from prize partners including HMV, Nokia and WH Smith, we created ‘Best Chance’ Monopoly, McDonald’s largest ever UK promotional game.