On the 5th and 6th September 2012 – The Marketing Store celebrated 25 years in retail and brand marketing by opening ‘Everything Must Go?’ a pop-up shop on Shoreditch High Street, aimed giving visitors an exclusive look into what might happen in the retail landscape over the next 25 years.
The ‘Everything Must Go?’ store, hosted an interactive exhibition and a series of seminars to demonstrate the influence of sensory and technological advancements on future shopping experiences, how people themselves will have evolved, and the impact they both have on the retail sector.
Everything Must go? was developed on three pieces of research carried out by The Marketing Store, a specially commissioned report from The Future Foundation, The Marketing Stores own proprietary research ‘A New Definition of Childhood’ and a revolutionary new type of research developed with BrainJuicer called ‘The Emotional Shopper’ the results of which were brought to life through a variety of media channels, interactive exhibits, interviews and expert talks.
Over the two days, 220 guest came through the doors, along with media coverage from Fast Company, The Daily Telegraph and The Wall Street Journal to name but a few.
Everything Must Go? highlights:
If you missed the event or are interested in the content, we have condensed the presentations from each of the seminars – available to download below:
The Marketing Store’s newest global research on ‘A New Definition of Childhood’ focuses on the lives and aspirations of children in 12 countries
Reading the Future:
Reality of Shopping Behaviour:
If you’d like us to tell you about it in person, please contact:
Helen.firstname.lastname@example.orgBack to News