The Drum: McDonald’s launches Monopoly Fortunes prize giveaway with online functionality

March 20, 2013

McDonald’s has launched its latest Monopoly prize giveaway which this time includes ways to collect online. With game mechanics and creative elements by The Marketing Store, Monopoly Fortunes goes live from today (Wednesday 20 March) and runs for six weeks across McDonald’s restaurants nationwide. The Marketing Store has devised and delivered the mechanics of the...

Marketing Week: McDonald’s Monopoly game goes mobile

March 20, 2013

McDonald’s is taking its annual Monopoly promotion onto mobile devices for the first in a bid to expand the reach of the game. Participants can play ‘Monopoly Fortunes’ digitally by entering a code from stickers on McDonald’s items onto a virtual game board. Online users are guaranteed to win a prize every time they play,...

Comic Relief was No Laughing Matter at The Marketing Store this year…

March 19, 2013

Here at The Marketing Store we take humour very seriously. So seriously in fact that on Friday 15th March (a.k.a. Red Nose Day), the powers that be imposed martial law over the agency and banned laughing in the office. Armed with laughter tickets, police hats, moustaches and the all-important police bike (complete with blue flashing...

Marketing Week: The Marketing Store Launches Dunlop’s first-ever pan-European campaign

March 11, 2013

Dunlop is to launch a pan European digital campaign that will attempt to build an emotional connection with drivers and set the tyre brand apart from rivals focused on promoting technological innovations. Dunlop is focusing on promoting the driving experience in a bid to encourage an emotional connection with the brand. Social media, online and...

THE MARKETING STORE TO CREATE ‘ULTIMATE ROAD TRIP’ MARKING DUNLOP’S 125th ANNIVERSARY

March 7, 2013

The Marketing Store has been appointed by Dunlop EMEA to create a campaign to mark its 125th anniversary offering a chance to create and win the ultimate road trip. Dunlop has a rich motorsport heritage that feeds technical innovations to it’s road tyres, enabling consumers to ‘drive with confidence’. In it’s anniversary year, Dunlop wants...

The Drum: Lose the tie, gain some Espiritu Libre, viral campaign by The Marketing Store

February 28, 2013

A new viral campaign for Heineken’s Sol lager has been created by The Marketing Store, suggesting London’s workers “lose the tie, gain some Espiritu Libre”. The video depicts the city’s workers commuting home from Canary Wharf underground station when a tie recycling bin, with the words Espiritu Libre written on it, captures their attention. They begin stripping...

The Marketing Store launches beauty brand B. Beautiful moments tour

February 21, 2013

The Marketing Store, one of the world’s leading integrated marketing agencies is working with Superdrug to launch a nationwide tour to promote new beauty brand B., an exciting skincare and makeup range that’s designed to be easy to use, understand and proven to work. The Marketing Store has designed a stunning B. beauty experience, which...

The Marketing Store creates campaign to recruit participants for CARE Internationals ‘Walk In Her Shoes’

February 6, 2013

The Marketing Store is launching an inspiring new campaign for leading overseas development charity CARE International as it seeks to recruit participants for a fundraising campaign. CARE’s ‘Walk In Her Shoes’ initiative encourages women to walk in solidarity with women and girls in developing countries who have to trek many miles every day to collect...

THE MARKETING STORE LAUNCHES SUPERDRUG BEAUTY RANGE ‘B’

January 11, 2013

The Marketing Store this week launches new upmarket beauty range B. for Superdrug with the ‘Live Life Beautifully’ campaign to encourage women to make the most of their beauty every day. B. is a new collection of premium skincare products and make-up created by industry experts, available at mainstream prices. B. will launch at Superdrug...

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