McDonald’s has launched Happy Readers, a two-year campaign to put millions of children’s books into the hands of UK families and to help make reading fun. The Marketing Store worked with McDonald’s to create and develop the strategic approach for Happy Readers.
The Marketing Store successfully ran The Great McDonald’s Mascotathon Happy Meal Campaign encouraging kids up and down the country to get involved and experience the spirit of the Olympic and Paralympic games.
The new wave of our global kids research study has been launched and it reveals that the kids of today are highly connected through technology, more caring about the World in general and that the gender divide is almost eliminated.
On the 5th and 6th September 2012 – The Marketing Store celebrated 25 years in retail and brand marketing by opening ‘Everything Must Go?’ a pop-up shop on Shoreditch High Street, aimed to give visitors an exclusive look into what might happen in the retail landscape over the next 25 years.