San Miguel Fresca and The Marketing Store have created ‘Next Drink, Spain?’, a campaign that celebrates the spontaneity of the brand’s new positioning ‘living in the moment’ and the attitude of those who drink it.
The Marketing Store had a fantastic night at the IPM Awards, picking up 3 gongs. McDonald’s Mascotathon took Gold in Retail, Home Shopping and E- Commerce category and Sol, Espirtu Libre won two awards, Silver in Medium-Term Loyalty and Bronze in International Campaigns.
McDonald’s has launched Happy Readers, a two-year campaign to put millions of children’s books into the hands of UK families and to help make reading fun. The Marketing Store worked with McDonald’s to create and develop the strategic approach for Happy Readers.
The Marketing Store successfully ran The Great McDonald’s Mascotathon Happy Meal Campaign encouraging kids up and down the country to get involved and experience the spirit of the Olympic and Paralympic games.